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What’s It All About?

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This is number 124 in the blog series, “My Life in Erotica.” I encourage you to join my Patreon community to support my writing.


“IT’S AN INTELLECTUAL THRILLER with high stakes and fast action, but a low body count.”

If you look at this and have your interest piqued, it’s a successful logline. It means you are one step closer to reading the story. If you just keep scrolling, it was not successful. The purpose of the logline in today’s world—it changes over time—is to stop the reader from scrolling. If we are being unkind, we can also call it click-bait.

A lot of the time, it is all a reader will see as they are scrolling through titles. You have literally an eyeblink to capture their attention.

Consider what happens when you look through an onscreen directory of movies to find something that matches your mood at the moment. Here is all you see:

A CIA decoder hunts for his wife’s killers, his intelligence serving as his ultimate weapon.

Did it make you stop scrolling long enough to watch a preview or read a longer description?

A pretty, popular teenager can’t go out on a date until her ill-tempered older sister does.

Hmm. I think that’s a modern adaptation of a Shakespeare play. I’d check it out.

Amid cosmic clashes and interplanetary politics, an heir must harness mystical powers and lead a rebellion against an oppressive regime.

I think I’ve seen at least half of those movies, so I’ll probably look to see if I’m interested in this one, too. If you are upset that I’m not telling you what movie any of these loglines are for, then they were obviously effective. They made you stop and want to check out the movie a little more.



Last week, I mentioned the Nathan Everett (Wayzgoose) novel For Blood or Money in the context of finding the right title. This title was far and away better than Security and Exchange. But it still left a lot of work to be done regarding selling the book. People might slow down for the title, but it needed something to stop them.

Computer forensics detectives Dag Hamar and Deb Riley discover hidden files and computer code can be as dangerous as dark alleys and flying bullets as they enter the high-stakes game of Seattle’s business world to trace a missing friend and the billion-dollar fortune that disappeared with him.

That was the first try, but it is a better elevator pitch than logline. When scrolling, the reader isn’t going to get through a whole paragraph, even if it is only one sentence. So, edit it down to essentials—the exciting part.

Two Computer forensics detectives discover hidden files and computer code can be as dangerous as dark alleys and flying bullets.

What? How can it be so dangerous?

Now we have something that contains excitement and mystery in one easily-digested capsule. It is an eye-stopper. Pause here.

For Blood or Money and the collection of Seattle Noir novels featuring Dag Hamar and Deb Riley are available as eBooks on ZBookStore. Available from online vendors in paperback.


There’s a second reason you want a logline as an author. It reminds you what you are working on and gives you an easy response to the question “What are you writing?”

It’s mid-September and I’m getting the question posed to me. “What are you writing in November this year?” Even though NaNoWriMo no longer exists as such, I still make it a practice to write a novel in November, sharing progress and updates with other writers in my area. So, what am I writing in November?

Everything interesting in my life happened in 1979; it was the one year I truly lived.

That has overtones of both the excitement of cramming a lifetime of experience into a single year, and possible sadness as one is left wondering what life has been like since then. It is obvious that it is a first-person narrative. We don’t know what was so interesting (I’m still working on that) or how it all got crammed into a single year. But it gives us pause. If I may use the analogy again, we stop scrolling and click to see the full description.

At this stage of considering my options, that’s the best I can hope for.


What’s next? This was most appropriate when I was pitching to agents and editors or teaching potential authors how to pitch to me. The publishing world is a busy and noisy place. You are competing with every person with a manuscript or story idea for the attention of a person who has specific needs and interests and is inundated by proposals every day. We call it ‘the elevator pitch.’

As its name implies, this is what you can say to a disinterested person in an elevator between floors. You have to assume one of you is getting off the elevator at the next floor. You need to have that person either stay on the elevator to get your info, or ask you to miss your date on the third floor as you continue to describe your book up to the 26th floor. We’ll get to what you say next later.

Let’s go back to my proposed project for November.

In 1979, I experienced every possible thing I could in a lifetime. This was the year that took me from villainy to heroism and left me with absolutely nothing to show for it. For fifty years since then, I’ve just been remembering, and now I’ve written it down.

What you have in three sentences and less than fifty words (259 characters) is a pitch designed to inspire questions. All you want at that moment is the question, “Do you have a card?” (and you’d better) or to be handed a card with the statement, “Send me a synopsis and ten pages.”

That’s it. At that point the door of opportunity has closed. Did you get through it or not?

This isn’t just for agents and editors. It’s good for any conversation in which you are introduced as a writer. “Oh? What do you write?”

Get that elevator pitch out of your back pocket with your business card and sell your story!


In all of the examples I’ve shown above, there are two key elements beyond the basic of summarizing what you are working on. The first is that if you are marketing your work in English, your logline and pitch need to be in perfectly clear and well-written English.

I know that not everyone writes in English, so make it so for your native language as well. In twenty to fifty words, I should know that I won’t be stumbling through a poorly written book. If you can’t write these two simple items in clear English (or other native language), then my belief is that you can’t write your novel clearly. I don’t want to constantly be stopping to correct your spelling, syntax, or capitalization, nor to need a pause to work out what you meant.

Harsh reality, but there it is.

Second, commit both of these to memory. Completely and accurately. Be letter perfect. When you are asked the question, you don’t have time to pull out an index card to read the response. “Let the words fall trippingly from the tongue,” as Hamlet instructs the player. If you can’t get it out in a single breath, it is too long!


I’m loving this topic string. Next week we’ll continue with the concept of writing a blurb. Even if you’ve skipped the previous two steps, the blurb is possibly the most important piece you will write to promote your novel.

Name That Novel!

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This is number 123 in the blog series, “My Life in Erotica.” I encourage you to join my Patreon community to support my writing.


LAST WEEK, I got an interesting email from SOL reader Johnny: “Oh, I pass this to you as I think you would do a much better job of presenting it than I could. The topic is creating a title and description that attracts readers. Forgive me if you’ve already written on this. I’ll claim Alzheimer’s.”

Don’t imagine that I never listen to my readers! This email hit me at the perfect time. Just as I was trying to get the perfect blurb for Forever Yours! I don’t know if I nailed it, but it’s better than what I originally thought up.

Back in the old days when my business partners and I started the boutique publishing house LongTale Press, we started receiving manuscript samples and blurbs from a lot of aspiring authors. Most of them were really crappy, so we were invited to several different venues to talk about and coach people on creating a title and perfect pitch for their novels.

There are five levels that I want to talk about.
1. The Title
2. The Logline
3. The Blurb
4. The Description
5. The Synopsis

Each of them deserves a lot of consideration on the part of you, the author. Let’s start with the title and we’ll see if this is a one-week post or two weeks, or more. It’s really a big topic!

Sometimes we get the perfect title when we first think of the story. That is what happened to me when I was struck by the title Living Next Door to Heaven as I was parked on a beach in Alabama in March of 2014. It was perfect and I could immediately imagine the complete story line that would cover some ten or fifteen years. Well, it turned out to be a great series name, but covering that much time and detail, it ended up being nine different books and I needed to come up with an actual title for each of the books. Bummer.

More often, the perfect title comes long after the first—and sometimes the second or third—draft is finished. That was the case with Nathan Everett’s (Wayzgoose) first published novel. We released it as part of an anthology of NaNoWriMo books in 2006 with the title Security and Exchange. Since the anthology was released as a fund-raiser for libraries during Microsoft’s Giving Campaign, a lot of people asked me if it was about protecting email servers. ????

Four years later, when it was released as part of the launch of LongTale Press, it had been extensively edited, rewritten, and retitled: For Blood or Money. That title reflects the contemporary noir mystery that the book actually contains. Much better, and a good seller.


Today marks the commercial release of my newest novel, Forever Yours, in both eBook and Signature Edition paperback. So, why not use it as an example? This book started out with a working title of “Sisyphus, a Modern Myth.” Thrilling title, isn’t it? It was more a reminder to me of how I perceived this contemporary story. I would retell the ancient Sisyphus myth—the guy condemned to roll a stone up a mountain that would roll back down each day for eternity—with my own twists on the story.

After that first draft was completed, which followed my outline exactly, I realized that not only was the title boring, the story was less than interesting. I went out to a nice brunch with my friend and alpha reader Les and his wife, and we talked about what I wanted to do with the story and how the whole thing was really about artificial intelligence and the prospect of creating a singularity in which man and machine were somehow united.

But I was struggling with a title for the new work.

Les had read the entire first draft and a particular phrase stuck out to him: Forever Yours. It was the name of the AI program that became the protagonist’s singularity. The title immediately struck me, not only as a good summary, but also as a guiding light as I re-wrote the novel.

Forever Yours is available as an eBook at ZBookStore. The Signature Edition paperback is available at my own Ingram Spark bookstore.



There are many examples of book titles, some successful and some not, that have come at different stages of the novel development. Significant to me is the premise that you want a title that will attract the kind of reader who will be interested in your particular book, so stop and think about who is going to read it. Then create a title that will appeal to that reader. And don’t become so committed to the title in the beginning that you are unwilling to see a better title when it reveals itself later on. The best titles are often created after the book is finished and ready for publication.

That was the case with one of Nathan Everett’s most popular prize-winning novels. From the beginning, the title was Gutenberg’s Other Book. Most people recognize the character Gutenberg as the guy who printed the Bible back in the fifteenth century. The idea behind this was that he printed another book that held some rare secrets. But frankly, the title was no more exciting than my first draft of the story.

I did a full second draft/rewrite and entered it in a literary competition in which it won second place. I still wasn’t happy with the title. I looked at other popular works that were somewhat similar. At the time, Dan Brown’s books were extremely popular. You might recall his first breakout novel, The DaVinci Code. I liked the title better than I liked the book. Just before I published it, I changed the title of Gutenberg’s Other Book to The Gutenberg Rubric. Success!

I did a book tour around the country and sold several hundred copies of the first edition. It was a pleasure to talk about the lore on which this book was based, as well as the writing process and the story.

The Gutenberg Rubric is available in eBook at ZBookStore. A Signature Edition is forthcoming in 2026.


As I expected, this is a topic bigger than a single post. Next week, I’ll continue with "Creating the Right Logline."
Enjoy!

Forever Yours on ZBookStore

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My newest work, Forever Yours, is now in pre-release on ZBookStore and will be released on Sunday! I know it's been a wait, but I wanted to make sure all edits had been reviewed before I pulled the trigger.

Artificial Intelligence programming prodigy Henry Pascal pulls three other friends with him to create a new company with $billion prospects. Getting through jealousies, college, loves, virtual and physical attacks, takeover challenges, and family life, Henry succeeds in creating a singularity AI--one that can contain all the data from one's life. But how will it be used?

Is this science fiction? Certainly, it is speculative, but the reality of artificial intelligence and the impending singularity are so near, that part may not be fiction much longer. It is not a case of if we get there, but how and how soon?

Is this erotica? If your only definition of erotica is whether the book has sex scenes, then yes. If that's why you choose to read it, you will be disappointed.
Ray Kurzweil's book "The Singularity Is Near" was influential in conceiving of this work.

Enjoy!

Looking Into the Dark

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This is number 122 in the blog series, “My Life in Erotica.” I encourage you to join my Patreon community to support my writing.


“WE’RE SORRY. Because of extremely high call volume and cuts to the park service, wait times at The Void may exceed three hours. Try our website at TheAbyss.con which still has a few openings. If this is an emergency, please hang up and scream into your pillow.”

My writing group down in Las Vegas stays together by using a Discord server. We have group write-ins online as well as in person, with an online sprint manager that times the word sprints and tracks word count. There are social events and tips and tricks. And a channel simply called The-Void.

“If you would like to vent, rant, whine, moan, or complain, you may throw your negative feelings into ⁠the-void and ⁠the-void will accept them as sacrifices. They may be witnessed, but never discussed. If you would like advice, feedback, or comfort, please use the ⁠pillow-fort instead.”

I recall numerous times when I worked in high tech that I closed my office door and silently screamed at stupid decisions made by the management or actions by my co-workers. I found out by accident that I often sent my co-workers to their own version of The Void to scream.

It doesn’t seem to make a difference what our situation is, there are times when we just want to scream. But what I’m seeing more of, that might be more concerning, is people getting lost in their thoughts. A grocery store stock person stopped beside me the other day and asked if she could help me find something. I discovered I’d been staring at a shelf of cereal for several minutes.

“Oh. I was looking for batteries,” I said.

And it’s not just old people. Kids in school are known for staring vacantly into space while the teacher lectures. I’ve even seen the cameras scan the fans at sporting events and land on someone who, amidst the yelling and cheers around them, is staring off into The Abyss.

The Abyss is calling us.

Friedrich Nietzche in Beyond Good and Evil (1886) famously said, “If you stare into the abyss, the abyss stares back at you.” Some of my books are simply The Abyss staring back.

What got me thinking about this?


Oh, yes. I’m preparing another book for my Signature Collection that I plan to release around the first of November. I’ve combined all three volumes of Bob’s Memoir: 4,000 Years as a Free Demon into a single massive book. (8.5x11 inches and nearly 700 pages! Published in hard cover.) In addition to having a digitally signed photograph of the author (me) in each book, there is an exclusive interview. Airline thriller author Karlene Petitt agreed to interview me for this edition and set about reading all three volumes.

After reading the third volume, she sent me a message that said, “I just finished your series. Quite fun but disturbing read. I was dreaming of sex trafficking last night!!”

Yes, that third volume definitely looks into the dark. And the dark looks back.

I completely rewrote the third volume and will re-release it as an eBook in October, but the message is the same. There are things in this world that need to be cleaned up. If there was a demon running around, we wouldn’t be happy with the way he started the cleanup.

All three volumes of Bob’s Memoir: 4,000 Years as a Free Demon are available as eBooks on ZBookStore. The hardcover trilogy will be released in November. The second edition Volume 3 eBook is coming in October.

By the way, in case you're confused, you are supposed to scream into the Void and stare into the Abyss. People often reverse them, to no one’s harm.

But what’s the point?

Why should a writer of erotica be concerned about sex trafficking, depression, PTSD, and autism?

When Bob attacks a vast trafficking network and destroys it, why isn’t that the end of sex trafficking? When Tony (Model Student series) gets four wives and a successful career with high praise as an artist, why isn’t his depression cured? Why does Henry (Forever Yours) continue to suffer from PTSD years after the attack? Why isn’t Art (Strange Art series) cured of his autism when the dark goes away?

Because that’s not the way life works!

In a recent interview, I was asked “What is one piece of advice you’d give to aspiring erotica writers?” To me, the answer is simple: “Before you focus on sex, story, or world-building, create believable characters that people can engage with.” Believable characters have to act in believable ways. The simple truth is that there is no cure for depression, PTSD, or autism. People won’t stop trafficking in humans as long as there is profit to be made. Governments will always be corrupt. People will continue to exploit others.

Yes, I sometimes write stories in which there is some kind of deus ex machina. The gods ride in to save the day. I consider them light and unreal—and so do my readers. In reality, the gods don’t step in to save the lives of Denise and Lexi and Fletcher and Harper because there are crappy people who interfere even with God’s plans.

And that’s where the stories lie. In elementary writing, we are taught that a story needs a conflict, an obstacle, a reason to exist. Or as I have said on occasion, “There is no happily ever after if it is happily ever before.” No one cares.

And so, when I write a story like Drawing on the Dark Side of the Brain, Jett is still dealing with the problem of being a GenZ teen, or a digital native, in a world where hopes and dreams seem to be forever out of reach. There will never be enough money that he can just devote his life to his art. His polycule will have people leave as they find their own path. They’ll have to live through the pandemic without killing each other. They may never have jobs that support their lives, let alone prepare them for retirement.

No matter how escapist the story is, it isn’t interesting if it isn’t relatable in real life.

I have readers who complain that they read erotica to escape from reality, but I shove reality down their throats. Sorry about that. In my daily interactions with people in the real world, I find they are doing just fine at denying reality.

And so, like an ancient Greek playwright, I look at my characters and determine their fatal flaw. Then I exploit it by looking into the dark.


I get some great ideas sent to me by readers. This week I received one from a devoted reader and it struck a chord with me. The topic is creating a title and description that attracts readers. Now that’s something worth considering next week!

When You’re Hot, You’re Hot

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This is number 121 in the blog series, “My Life in Erotica.” I encourage you to join my Patreon community to support my writing.

When you're hot you're hot
And when you're not you're not
Put all the money in and let's roll 'em again
When you're hot you're hot
—Jerry Reed


HERE IN LAS VEGAS, it’s the first of September and the temperature is still over 100º. Why did I think living here was a good idea? Well, when you’re hot, you’re hot. The air conditioning bill is over a hundred, too.

I’ve been working hard on several projects and since getting back to Vegas in the middle of August, I’ve been checking them off. I finished Forever Yours and the pre-release eBook is available today to my Sneak Peek Patrons. I finished my Halloween contest entry (rules demand this stay confidential until after judging) and it is in the hands of my final editor.

I’ve completed the Signature Edition paperback of Forever Yours and it will be released September 14. But that’s not the only one. I’m nearly finished compiling the Signature Edition of Bob’s Memoir: 4,000 Years as a Free Demon. All three volumes will be released in one massive (670-page) hardcover tome. The interview to be included in the new edition is slated for September 25 and I’ll release the book around the first of November. I’ll also do a public re-release Volume 3: Current Era (Mostly), since I’ve done a significant amount of rewriting and adding new material to it. (Yes, my faithful editor, you’ll get it first.)

The Signature Edition of the Strange Art Trilogy, another three-in-one volume, will be released near the end of the year. Editing and layout are finished and I’m awaiting the interview questions for that one.

Drawing on the Bright Side of the Brain has become my major creative focus for a while. I expect I’ll get that finished by November or so. I might manage release it in 2025, but I’m not really expecting it until January.

Yeah, when you’re hot, you’re hot.


My records indicate that I began the first draft of Double Twist on the first of May 2019 and completed it at the end of June. 168,000 words in two months. That only told a piece of the story, though.

The Transmogrification of Jacob Hopkins was a five-volume set that I started in September of 2018 and finished in September of 2019. It was a total of 837,535 words. In one year. When you’re hot, you’re hot. During those years, I also wrote Things I Never Told My Wife and Adams’ Apples. Shorter works, but significant, nonetheless. And I wrote Nathan Everett’s (Wayzgoose) City Limits and Wild Woods, Stocks & Blondes, and A Place at the Table. It was a busy year.

The thing is, I was hot. I was releasing at least one book every quarter. The words just kept flowing. My Patreon membership quadrupled. The scores on my serials were on a constant rise and book sales were unprecedented. I felt my writing was finally maturing to a point I could have a nice supplemental income from it.

Ah, the sweet smell of success. In the next two years, I wrote and published the Team Manager series as well as a number of other books. They continued to sell well and achieve high scores.

All these books including The Transmogrification of Jacob Hopkins, are available at ZBookStore.


And when you’re not, you’re not.

I have continued to write successful series for the past three years, but the fire seems to have cooled a bit. Neither Bob’s Memoir: 4,000 Years as a Free Demon nor the Photo Finish hexalogy attracted the readership nor attention of my other books. Imagine my shock when my 2024 Valentine’s Day contest entry, “Carousel,” placed last in the contest! It’s the only story in my collection on SOL that rated less than a 6.0. To redeem myself, my 2024 Halloween contest entry, The Key to Eve, won third prize.

Yikes! as alarmists say.

Maybe I should redesign my logo!

No. I don’t want to draw the president’s attention to my erotica. It’s way too woke! (Meaning disliked by right wing bigots. Not all right-wingers. Just the bigots.)

The truth is that readership changes over the years. I know a portion of my most devoted readers are aging and dying. They are being replaced by younger readers who have a different set of interests and a different standard of rating. I can tell this is true as scores on many of my older stories that were highly rated have dropped a little over the past two years as well.

That is not to say that my stories shouldn’t be improved or that I shouldn’t make adjustments to my style. Overall, I believe my most recent books, The Strongman, Soulmates, and Forever Yours, are much better written than many of my earlier highly-rated stories. That doesn’t make them more popular. It just means that I’m not as hot as I once was.


It shows up in the speed of my writing, as well. I guess that is one of the things I need to face. I’ll be 76 years old this month, and many things don’t work as fast as they used to. In fact, one of the basic realities of aging is that things people used to tell me to slow down, they are now hounding me to speed up: Driving, talking, walking, writing, sex. Just get on with it, would you?

Of that list, I single out writing. I began writing Forever Yours, for example, November 1, 2024. Now this month, I am finally getting it released. The first draft of 151,000 words and 45 chapters was finished before Christmas. 2,960 words per day. The second draft took the next eight months. It ended up 257,000 words and 73 chapters. 1,070 words per day. Part of the problem was a simple slow-down in my thinking and part of it was exhaustion.

In 2024, I wrote an average of 2,011 words per day, all year long! In 2023: 2,247 words per day. 2022: 3,808 words per day. 2021: 3,217. 2020 (you remember that year, right?): 993 words per day. 2019: 3,129.

You get the picture? So far, in 2025 I’ve averaged 1,931 per day. I’ve slowed down. Because I’m not as hot anymore. Discarding the year of the plague, I’m writing about 1,000 words a day fewer than my five-year average!

So, the question is: Will I get hot again? Maybe. Seems I’ve had a lot of jumbled up ideas in my head that haven’t shaken out yet. I want to get some of them out on paper. And I confidently think, you want that, too!


I recently received a comment from a respected novelist who had just finished reading all three volumes of Bob’s Memoir: 4,000 Years as a Free Demon. She said: “I just finished your series. Quite fun but disturbing read.” Next week, “Looking into the Dark.”

 

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